Chatbots have conversations with people online, and developers usually design chatbots in the hope that its users will not be able to tell whether they’re talking to a person or a robot. Most people already know or use chatbots in some form, such as Siri, Alexa, Cortana and Google Assistant.Ī chatbot is a computer program that imitates human conversation, either spoken, written or both. Many large brands have created fascinating bots that have hit it off with their customers and their target demographics. lists more than 1,350 chatbots and virtual agents in use around the world. A survey done in 2016 by Oracle showed that 80% of business decision-makers said they already used chatbots or plan to use them by 2020. They are also cheap and can work around the clock without requiring human intervention.Īccording to Grand View Research the global chatbot economy will total $1.25 billion by 2025. These chatbots create more personalized experiences for customers by tailoring companies' responses and content to the customers' queries and interests, which aids reputation management. With their ability to guide customers through the marketing funnel, keep people engaged after sales all the while adding personality to a company's brand, AI chatbots are adding new value to brands’ content marketing. These AI chatbot platforms usually contain tools to help you develop and customize suitable chatbots for your customer base. There are a wide range of AI chatbot platforms available to help brands develop suitable chatbots to help them attract and retain customers. Brands increasingly using chatbots to communicate with their customers and market their products. Programmers design chatbots to realistically simulate how humans speak as conversational partners. A chatbot is a special computer program using artificial intelligence (AI) which conducts a conversation with people, either via auditory or text input.
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